My name is Elise and I have always admired those people who have a distinct sense of style. The second I walk into a room I can spot those who have a way of captivating the most discerning eyes. I love that anyone can have one or more characteristics which define their individuality. So whether you covet the looks of modern, traditional or just plain adorable, we have created a Babybonkie especially suited for your newborn.

I started my company as a way for new parents to give their baby a dash of their own unique sense of fashion. I decided to manufacture a product that was easy and effortless to use. By wearing a Babybonkie, babies and their parents teach us all that good taste comes in many forms and great style is meant to be accessible to everyone.

Having spent the bulk of my career in television advertising working for NBC and MTV, I understand the importance of building a brand to create a successful product. The branding of the Babybonkie is synonymous with not only good looks, but with the altruistic proposition of providing endless nights of peaceful sleep for parents and their infants.

It didn't take long before my products were being sold around the world. I cannot tell you the joy I get every time I receive an e-mail or a phone call from a parent who says that I saved the day, or actually the night, by providing them with this amazing product. Our retailers tell us that their customers say that the Babybonkie is simply the best present they have ever gotten or given.

I would like to think I am helping parents, one sleeping baby at a time, with a really practical idea that just so happens to look great. I still look for someone who has a great sense of style where ever I go, but when I see a baby wearing a Bonkie, I know I don't have to look any further.